Case Study: Creating Sustainable Socks for Hug or Handshake

Discover how indie band Hug or Handshake brought their bold identity to life with custom sustainable socks by Kingly. A creative merch case study from Sofia Live Festival 2025.
Indie band Hug or Handshake posing together.
Hug or Handshake proudly wearing their custom sustainable socks designed by Kingly for Sofia Live Festival 2025.

We were thrilled to team up with the talented indie band Hug or Handshake, designing custom socks to celebrate their standout performance at this June’s Sofia Live Festival in Bulgaria. 

Blending music, creativity, and design, we crafted socks that echo the band’s unique spirit — bold, playful, and unmistakable. Made under our strictest sustainability standards, they’re not just stylish but genuinely responsible.

The band’s reaction captures the impact perfectly:

“The socks are amazing. We really appreciate the logo on the label as well — it’s a really nice touch and makes them look even more premium.”

At Kingly, we believe branded merchandise should tell your story, spark connection, and last beyond the moment. From indie bands to global names, we transform identity into premium, sustainable merch your audience will actually love to wear.

Our products come with a third-party verified sustainability report, offering complete traceability from seed to final stitch. Learn more about our Validation system. Click here to view all our certifications

Ready to talk about sustainable merchandise? Get in touch with us and let’s make your vision a reality.

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Kingly at the Bulgarian Embassy in London

What if one extraordinary day could inspire your next bestselling product?

Turn Your Holiday Into Revenue with Kingly’s 24-Hour Manufacturing

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Related:

Kingly at the Bulgarian Embassy in London

What if one extraordinary day could inspire your next bestselling product?

Turn Your Holiday Into Revenue with Kingly’s 24-Hour Manufacturing

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