Each year, brands spend billions on promotional items aiming to strengthen their relationship with their customers or attract potential clients. Even though the promotional product industry’s revenue has declined in 2020, it is expected to grow over the next five years, primarily due to a projected rebound in the overall economy. The demand for more creative and eye-catching promotional products will increase dramatically.
However, the digital era and the worldwide lockdowns shattered the traditional marketing model. The good news? Now there are many letterbox-friendly promotional solutions that you can deliver directly to your customers. Here are a few tricks you can pull out of your sleeve to enhance your giveaways this year.
Create virtual events
In the digital world, the traditional marketing model is no longer that effective. Creating virtual events is a great, cost-effective way to reach out to your clients and they will most definitely become a part of our new reality. You won’t have to worry about renting a venue to conduct your promotion, you won’t need coffee and soft drinks, and your event marketing budget will grow. You can create excitement around your products by creating teasers that can boost your brand awareness. This is also a great way to create a sense of community while engaging all of the participants.
Use apparel that inspires people
Most promotional items like mugs and pens can be flat and boring. However, apparel is always a great choice if you want to maximize the value of your giveaways. Everyone loves a T-shirt with a great design, as long as it fits them of course! Inspire people with a slogan that has a lasting impact. Your customers will appreciate the quality and the creativity that you have invested in designing this product. The more they wear your T-shirts, the better advertising you get.
Another option to help you avoid getting the wrong size of apparel is socks. There is the so-called “One size fits all” – for both men and women – which will make it easier for you to distribute them without worrying if you’ve made the right decision. A nice, branded towel is also a great solution. You’re guaranteed that your customers will find this promotional gift very useful, especially if they are on vacation. Take a look at Kingly’s compact towels, T-shirts and socks, if you want to customize your apparel in a jaw-dropping shape.
Focus on sustainable solutions
Promotional merchandise can be an environmental nightmare. The Americans alone throw away 14 million tons of clothing per year. And according to the Environmental Protection Agency, 17 million tons of textile waste ended up in landfills in 2018. Moreover, textiles take up to more than 200 years to decompose.
There is a great solution to leaving a better environmental impact while still providing great promotional products to your customers. Upcycled textiles, which are now becoming extremely popular in the promotional market, are made out of textile waste. A single kilo of upcycled yarn can prevent the waste of about 14 927 litres of water, 1.1 kg of pollutants, 23 kg of CO₂ emissions, and can save 56 kw/h of energy and the use of 2 m² of land. Discover more sustainable solutions here and here.
Promoting your products or services with jaw-dropping merchandise is possible, even when you are not attending big trade shows. Using apparel helps potential customers recognize your brand and encourages your loyal clients to become advocates of your brand.
Apparel is always popular and has high perceived value with recipients. Small giveaways create buzz around your products and make your end-users extremely happy. Moreover, your branded promotional products serve the same purposes as business cards. Branded promotional merchandise helps you reach more potential partners and clients. Well-chosen products will have a long life and a lasting impact.
For more exclusive business updates and tips on sustainability, join our Facebook group: Sustainability and Business tips. For any inquiries regarding our sustainable line of socks, or other promotional products, please contact us via firstname.lastname@example.org.