COMPACT T-SHIRTS AND TOWELS IN THE MOVIES.
Did you enjoy the hit movies THE MATRIX, STAR WARS, ARMAGEDDON and INDEPENDENCE DAY? How about SONS OF ANARCHY and FEAR THE WALKING DEAD?
Apart from being great films, they all have something in common: the promotions and launches relied heavily on compressed T-shirts and towels.
And this was because they really work as promotional gifts.
First, they’re striking and memorable – and a little mindboggling when you realise that what you thought was a DVD in a box is actually a towel!
Next, they hang around, literally, so they are brilliant for re-enforcing awareness over time.
And finally, people just love them. They love the compact size (easy to carry home, fun to guess at the ‘compact’ technology) and they love to use and wear their free gift.