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Case study: Geiger preserve water to fill half of an Olympic-sized pool

In the realm of sustainability, businesses like our clients from Geiger are rewriting the narrative of promotional merchandise. By opting for 200 pairs of upcycled socks from Kingly, Geiger has not only embraced eco-friendly promotional items but also made a substantial impact on resource conservation. One of their most significant achievements in that area is saving enough water to fill half of an Olympic-sized pool. Let’s delve into the tangible data that highlights their commendable efforts.

Commitment to Sustainability

Geiger’s decision to go for upcycled socks underscores their commitment to sustainability in the promotional products industry. With each pair, they contribute to a greener future, aligning their brand with environmental responsibility.

Quantifying the Impact

  • Landfill Space Saved: Geiger’s move has saved 24 m² of landfill space, roughly the size of a small studio apartment. By diverting textile waste from landfills, Geiger actively participates in reducing the environmental burden;
  • Water Saved: A whopping 142,106 litres of water saved, filling over half of an Olympic-sized swimming pool. This is equivalent to providing approximately 474 people with their recommended daily intake of drinking water for an entire year;
  • CO2 Emissions Reduced: Geiger’s upcycled sock initiative contributed to a reduction of 218 kg of CO2 emissions, akin to driving a car for approximately 670 miles. A commendable result for air quality;
  • Energy Saved: 530 kWh if energy equates to charging a smartphone continuously for approximately 589 days.

Celebrating Geiger’s Efforts

In recognition of Geiger’s dedication to sustainability, Kingly presented the company with a certificate of appreciation. It validates all of the preserved resources mentioned above. This tangible impact on resource conservation sets a precedent for other businesses to follow suit.

Geiger’s journey with upcycled socks exemplifies the transformative power of sustainable choices. Businesses aiming for a positive impact on the environment through their promotional campaigns can draw inspiration from Geiger’s commendable efforts with Kingly’s sustainable products.

Explore the possibilities of sustainable promotional merchandise with Kingly’s upcycled socks and contribute to a greener future. Discover more about Kingly’s clients’ environmental impact in 2023 here and learn about our sustainability calculator here.

Watch the video below to learn what Geiger had to say when accepting their sustainability certificate. 



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