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Case Study: Firebrand Promotions save landfill space the size of a tennis court

Kingy’s clients also preserved the annual drinking water needs of 7,199 people

In a world that’s increasingly prioritizing sustainability, businesses are stepping up to make conscious choices for the environment. Firebrand Promotions, one of Kingly’s most valued clients, has exemplified this commitment by choosing upcycled socks for their promotional campaigns. One of the most significant results of this initiative is that they have managed to preserve 228 m² of land that otherwise would have turned into a textile waste landfill. Let’s delve into the remarkable impact they’ve made on the environment in 2023.

The Environmental Footprint:

Firebrand Promotions ordered 1900 pairs of upcycled socks, marking a significant stride towards sustainable promotional merchandise. Each pair carries a story of transformation, embodying the ethos of environmental responsibility.

Quantifying the Impact:

  • Energy Saved – 5039 kWh: By choosing upcycled socks, Firebrand Promotions Ltd. has saved the equivalent of powering a smartphone continuously for approximately 5,598 days or sustaining an average home for over six months. This showcases the tangible energy impact of their eco-conscious decision.
  • CO2 Emissions Reduced – 2067 kg: The reduction of 2067 kg of CO2 emissions is comparable to taking 1.5 cars off the road for an entire year. This reflects the positive contribution towards a cleaner and greener atmosphere.
  • Water Saved – 1,350,007 Litres: The preservation of 1,350,007 litres of water is enough to fill over half an Olympic-sized swimming pool or meet the annual drinking water needs of approximately 7,199 people. Firebrand Promotions Ltd. has played a role in mitigating water scarcity and promoting responsible water usage.
  • Landfill Space Saved – 228 m²: The 228 m² of saved landfill space is equivalent to about 80% of a standard tennis court. By opting for upcycled socks, Firebrand Promotions Ltd. has contributed to reducing textile waste and minimizing their environmental footprint.

Celebrating the Achievement:

Recognizing the outstanding commitment of Firebrand Promotions Ltd., Kingly presented them with a certificate at the Merchandise World exhibition, held on January 24-25 in Coventry, UK. The certificate not only acknowledges their dedication but also serves as an inspiration for other businesses to embrace sustainability in their promotional endeavors.

Firebrand Promotions’s journey with Kingly’s upcycled socks is a testament to the transformative power of sustainable choices in the business world. As we celebrate their achievements, we look forward to inspiring more businesses to prioritize sustainability and make a lasting impact on the planet.

Explore the possibilities of sustainable promotional merchandise with Kingly’s upcycled socks and contribute to a greener future. Discover more about Kingly’s clients’ environmental impact in 2023 here and learn about our sustainability calculator here.

Watch the video below to discover what Firebrand Promotions had to say when receiving their sustainability certificate.



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