Staying ahead of your competitors and keeping your loyal clients is a major struggle for a lot of businesses, especially now. Many firms still have not got to grips with the unintended consequences of the pandemic. Most are fighting on at least three fronts – or trying to grow market share, keeping their staff, and maintaining smooth production processes. We want to share some of the most valuable lessons we’ve learned this year. And give more companies the courage to dive into the sea of uncertainty. Yes, you will have to face your biggest fears, but you will also be able to see all the possibilities that come out of a crisis.
Promotional Merchandise Trends For 2021
Increasingly, clients are more focused on the experience you can give them, rather than on the goods that you’re selling. It’s the emotions that they are going to feel that really count, especially under lockdown. So being able to research the behavioral changes of your clients, and responding to their fears and desires effectively, can give you a significant competitive advantage. However, do remember that there should always be a creative promotional merchandise gift that can complement the whole experience, and boost your brand visibility. Learn more about why 8 of 10 people love promotional gifts and how to make a difference in the apparel industry.
Combining Customer Experience and Exclusive Promo Gifts
Adding extra value to any experience is what will differentiate you from the crowd. While it seems like most customers focus on the emotional reward of interaction, they still appreciate a nice merchandise gift that will remind them of everything they’ve experienced. That is why so many firms not only take account of people’s obvious emotional response, they also make them feel special with personalized merchandise pieces. Learn more here.
Promotional Mistakes Companies Should Avoid
Satisfying the end-users that you want to become advocates of your brand is not always as easy as it seems at first glance. You need to make them believe in your values and your corporate social responsibility efforts too. That’s why, if you want to make a lasting impression, you need to plan every detail when organizing a promotional event. Surprisingly, when planning their marketing, a lot of companies don’t even have a specific objective or distribution plan. Or even worse, they are building a promotional campaign around a particular product without doing the research first. Here is how to avoid the most common mistakes companies make when organizing a giveaway or a promotion.
Which Companies Invest Billions in Merchandise
Companies that make billions of dollars never cease to impress their clients. This is not an accident. If you want to stand out from your competitors, being unique when it comes to your value proposition is crucial. That is why the most profitable brands in the world not only choose quality promotional products. But they also create show-stopping solutions to highlight their social corporate responsibility values and thus strengthen their relationship with customers. Find out what promotional merchandise is favored by Google, Coca Cola, Intel, Staples, and even Corona – the brand that was most affected by the pandemic.
Choosing Sustainable Solutions
Customers are becoming more and more aware of the environmental footprint they are leaving. Increasingly, companies are trying to highlight their sustainability efforts by presenting sustainable versions of traditional merchandise products. That is how they combine their corporate social responsibility with boosting brand awareness. For instance, technological unicorns and multibillion-dollar companies are now using organic cotton. Or upcycled cotton socks packed in compostable bags. Here is more on how they benefit from using sustainable merchandise solutions.
Stay tuned for Part 2 of our most valuable blog posts of the year!