It’s the environment…

In the last century, the clever answer to big political questions was often, “It’s the economy, stupid.” That may be true, but a healthy economy is a false economy if the world itself is sick. We need a healthy planet too.

Traditionally, industries have followed a linear model of production: extracting or growing resources, using them and then throwing them away. The pursuit of the lowest possible price can result in the highest possible cost to the environment.

In contrast, the circular economy is based on the responsible use of resources through reuse, repurposing and recycling. It is a deliberate approach designed to reduce pollution, minimise waste and help regenerate natural systems.

It is one of the most powerful ways to bring about meaningful change, and everyone has a part to play.

Why adopt the circular economy?

A circular economy creates value through the efficient use of responsibly sourced resources. It can include restorative action in the landscape, the replanting of beneficial crops and the continual use of materials through multiple product life cycles.

This reduces demand for the production and consumption of exploitative raw materials. As more organisations adopt circular practices, the momentum for wider change continues to grow.

In Japan, for example, household appliances are required to be recycled. Similar principles can naturally be applied to other products and sectors.

Kingly wants this change to happen in the garment industry today.

Tackling the fast-fashion model

The fashion and clothing industry has long been associated with irresponsible sourcing, high levels of pollution and extraordinary amounts of waste. Fast fashion is among the clearest examples of this damaging model.

The sector frequently fails to replenish what it takes, wastes much of what it overproduces and sends surplus stock into developing economies, where it can undermine local jobs and industries. The overuse of toxic chemicals can also harm both the environment and human health.

The opportunities for positive change are enormous.

A revolution in the rag trade

Kingly is a European manufacturer of custom knitted socks, apparel and promotional textiles. We are helping to pioneer closed-loop practices in our sector while working to make clothing production more environmentally responsible.

Kingly’s founder and CEO, Rob Armour, built a successful career in the garment industry but became increasingly frustrated by the disregard for the environment shown by many producers. He knew there was a better way, and starting Kingly was the natural next step.

Responsibly sourced materials

We work to source materials responsibly and recover production surpluses, waste and trimmings through recycling or upcycling wherever possible.

Our organic cotton is sourced with consideration for local water requirements, while selected synthetic fibres may be produced using post-consumer recycled materials.

Upcycled products and responsible packaging

One of our groundbreaking developments is our award-winning upcycled sock, supplied in compostable packaging. One pair can save up to 711 litres of water, with no additional dyes or chemicals required during the upcycling process.

Our cartons, boxes and selected product tags use Forest Stewardship Council® certified materials.

Why is the closed-loop approach better?

This way of doing business offers clear benefits. It begins by reducing waste and works towards keeping it to an absolute minimum.

• Less production waste
• Lower environmental impact
• More efficient use of raw materials
• Greater value throughout a product’s life
• More opportunities for reuse, recycling and regeneration

Over time, significantly fewer virgin resources are required. When waste can become a resource for another production cycle, keeping the loop closed becomes easier and more efficient.

Responsible manufacturing is not only an environmental decision. Kingly’s sustainability-led approach has also supported commercial growth, customer confidence and long-term partnerships.

Working together for maximum impact

For a circular economy to deliver its greatest benefits, businesses must work collectively. Manufacturers need to collaborate with customers, suppliers and other partners to establish purposeful, responsible ecosystems.

This can take time, but it can be achieved. Every stakeholder has a part to play, regardless of company size or market share, and the approach can extend throughout the entire supply chain.

How do we keep it going?

As the movement grows, large organisations have an important role to play. They can insist that longevity, restorative value and multiple product life cycles are considered during the design and development of new products.

Companies including Mercedes-Benz, Porsche, BMW and Renault have introduced more environmentally responsible materials into areas such as vehicle interiors, including regenerated materials such as ECONYL® nylon.

Businesses can also encourage their partners and governments to adopt meaningful sustainability policies with measurable outcomes.

Everyone can support the application of the United Nations Sustainable Development Goals.

Where next?

If there is any doubt that rapid change is possible, we can look at the response to the COVID-19 pandemic. Faced with extraordinary circumstances, the scientific community developed effective vaccines at a speed few thought possible.

If change on that scale can be achieved, there is no reason why manufacturers, suppliers and customers cannot work together to close the circular loop.

The future depends on what we do now.