At our event at the Bulgarian Embassy in London, we asked customers, specialists and new contacts what stood out to them about Kingly. Their answers reinforced the importance of the evidence behind our products, alongside quality, production times and the experience of working together.
These conversations helped us understand how people assess a manufacturing partner, and what information they need to feel confident in their choice.
Credentials that help customers make informed decisions
Certifications and sustainability credentials were a recurring theme. For existing customers, they support supplier approval. For new contacts, they provide a reason to explore working with us.
Jack Fearn from Brand Edition spoke about the difficulty of finding suppliers with the credentials his team needs, mentioning EcoVadis. He also shared the response from his compliance manager:
“Our compliance manager has said you guys are some of the best we’ve dealt with.”
That feedback matters because sourcing decisions often involve several people. A product may appeal to the buyer, while a compliance team needs documentation to assess the business behind it.
Kingly’s EcoVadis Platinum recognition in both 2024 and 2025 is an important part of that evidence. Alongside it, our ISO 9001, ISO 14001 and ISO 45001 certifications cover quality, environmental management, and occupational health and safety. SMETA four-pillar auditing and GOTS and GRS options within our certified scope address further aspects of responsible production and sourcing.
Our responsibility is to make these credentials useful to our partners: explain what each covers, provide the relevant documentation and help them communicate accurately with their own customers.
Transparency should make comparison possible
The same principle applies to our optional 1,300 km EU cotton supply chain.
Justin Branson of Climawise described the work supporting Kingly in mapping this route and comparing it with conventional alternatives. The value of that work lies in giving customers information they can examine when making a sourcing decision.
For us, transparency means being able to explain where materials originate, how they move through production and which claims the available evidence supports. A shorter supply chain becomes more meaningful when customers can understand the route and assess its relevance to their brief.
A shorter turnaround creates more possibilities
Production time was another clear priority.
Mark Scarlett of Merchandise Branded Ltd. explained that his customers often need products within two to three weeks. Kerry Sunderland of Promotrade also highlighted the opportunities created by Kingly’s 10-day express production option.
Their comments showed why manufacturing developments matter to the resellers handling customer briefs. A product can meet expectations for design and quality, yet still be unsuitable for a project if the timing does not work.
Our 10-day express production is available on selected ranges, subject to order requirements. Explaining those options early helps partners assess what is possible and set realistic expectations with their customers.
Quality earns confidence through experience
The strongest comments about quality came from people with direct experience of our work.
Jack referred to a recent order. Sara described customers being happy with the products. Alexa Gilpin from TAG Worldwide had worked with Kingly and visited our factory in Bulgaria:
“I really appreciate Rob’s honesty and his professionalism and the product is outstanding.”
Her words connect the finished product with the relationship behind it. Consistent quality, clear communication and professional handling of an order all contribute to a customer’s confidence.
Factory visits give partners another way to assess that relationship. Meeting the team and seeing production can answer questions that a catalogue alone cannot. Making more of this work visible is an important part of our communication.
Support needs to reach beyond the order
The conversations also gave us practical suggestions.
Nicola Elliott asked for more updates about new products and marketing materials to use with her customers. Sara suggested an online portal with visuals and pricing.
Both requests point towards making it easier for resellers to present Kingly products under their own brands. Useful images, accessible product information and timely updates can help them turn a manufacturing option into a clear customer proposal.
We see this feedback as a direction for improving our resources and the everyday experience of working with us.
Keeping the conversation open
The event gave us time to hear what people value and where they would welcome more support. Guests also appreciated the opportunity to connect in a setting that encouraged conversation beyond the immediate demands of a project.
We left with a clear message: our partners need products they can trust, evidence they can use and information that helps them serve their customers.
Thank you to everyone who shared their perspective in London. More interviews are available through Kingly Conversations on our social media channels.
To discuss your next collection, request samples or ask for supporting product documentation, contact the Kingly team
